dotbox
This morning we had the pleasure to meet with Proclivity and discuss the future of advertising. Proclivity has created a patented technology called FLX’s, which essentially removes the guesswork from advertising, operating on the real-time economics and transactional value of the ad. As we learned this morning advertising is now taking a new direction with real-time bidding, in order to see a significant ROI. A current limitation of display advertising is advertisers pay for ads without …
Generally every Thursday morning, we bring in various companies to our Union Square office to demo products that could help enhance our business here at dotbox. We pride ourselves in offering the best services we can, and often bringing in an outside partner can assist us in reaching our end goal and help our clients achieve a new level of success. This week we hosted Wildfire, who created a “Social Marketing Suite” which helps brands and agencies execute strong viral campaigns. We were …
Wednesday morning, I had the pleasure of being part of a CEO Roundtable hosted by the NYCEDC (NYC Economic Development Corp) featuring Manny Chirico, CEO of PVH Corp, the third largest fashion company in the world and owner of Calvin Klein and Tommy Hilfiger. Among the attendees were executives from Fab.com, Totsy and Boxee as well as the Provost of Fordham University. It was interesting to learn about Mr. Chirico’s career path, from being an accountant to running a multi-national …
The beautiful thing about inspiration is that it can come from just about anywhere — Architecture, landscapes, music. And in the case of our client, Theodora & Callum, the inspiration for their collection stems from the founders’ amazing travels. Born out of a love for collecting beautiful things from all over the world, Theodora & Callum is an accessories-based line featuring scarves, caftans, jewelry, shoes and bags. Only a year old, T&C has received an abundant …
Internet Week New York is a festival celebrating digital business in NYC’s growing technology sector. The festival, established in 2008, has experienced continued growth with more than 45,000 people expected to attend this year and 250 scheduled events all focused on the world-wide-web and the thriving tech community in New York. There are many ways you can attend: Go to www.internetweekny.com, navigate to the tab titled “Schedule” and take a look at the events you may be …
I was lucky enough yesterday to be a guest of MDC Partners at the 4th annual Wired Business Conference Event, aptly titled Disruptive by Design. Who doesn’t like a little disruption with their morning latte?
Along with about 500 other media, publishing, tech entrepreneurs and business execs, we braved the rain and headed down to the Museum of Jewish Heritage in Battery Park City. I had heard a lot about the previous Wired events, but never attended one, so I was not sure exactly what to …
Part 1 Content Driven Commerce
WWD, Rebecca Minkoff, Saks Fifth Avenue, Instagram, Percolate at DECODED
Dotbox along with notable designers, entrepreneurs and innovators attended the DECODED Fashion conference at Avery Fisher Hall on Monday, hosted by Stephanie Winston Wolkoff, Director of Fashion at Lincoln Center. The organizer Liz Bacelar wanted to create a forum where those who are in the business of fashion online and offline can meet, discuss, and have the opportunity to collaborate. …
Ashley John Heather is co-founder and CEO of dotbox, a New York-based agency that builds next-generation digital experiences at the intersection of ecommerce & social media. 
