Aliza Freud is the founder and CEO of SheSpeaks, which helps women discover, influence and share products. Its organically grown ShesSpeaks community boasts close to 200,000 influencers with a reach of more than 30 million people. SheSpeaks has helped clients like P&G, Pepsi, American Express, Citibank, Heinz, L’oreal and others.
Prior to founding SheSpeaks, Ms. Freud was an executive at American Express Company’s Global Advertising and Brand Management group, leading worldwide brand enhancement initiatives and dedicated programs. In her 10+ years at American Express, Ms. Freud led product management, new product development and co-brand partnership initiatives. She has earned multiple patents for new financial and membership card services including the first for smart/dual card technology.
Ms. Freud, who holds an M.B.A. from Columbia Business School, frequently addresses conferences and forums, and has been featured on ABC News, Good Morning America and in Forbes, The Wall Street Journal, New York Times The Economist, Advertising Age and other publications. Ms. Freud is a mother of two and serves as a Luminary Member for Step Up Women’s Network, a non-profit organization dedicated to developing the next generation of female philanthropists.