An all-star panel at last week’s Social Retail Summit discussed how to make pop-ups work. ‘There is an opportunity to bring a new type of customer into your store by meeting them somewhere else on different grounds and terms,’ concluded Dax Dasilva, LightSpeed founder and moderator of the panel.
Next-generation retailers use pop-up stores to build their brands and communities. Loes Termeer of LUZ Accessories opened hers this week in Amsterdam.
MadeClose is a Brooklyn-based ecommerce site for local products. Co-founder Peter Smith‘s goal is to ‘make this new shopping ethos of shopping locally part of people’s everyday lives, not some difficult task’.